The
excellence of the management of a company leads the way to remain in the
market, regardless of their economic capital or investment in brand
advertising. Today, it is essential to know the extent of good management and
focus on continually improving it. However, this optimization exercise is
impossible without following the basic steps to be followed, including:
Listen and
watch is a must to get the corporate
plan will not break or lose the initial value strategy. Not the same pose a
unilateral strategy based tasks, where employees are answerable only to the
provisions preset instead of working together. Meet the personal boundaries of
each piece allows adapting the procedures according to the skills and knowledge
of each worker.
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Interact with
available resources and with customers is an
effective way to strengthen the product, adjusted on demand. From the real need
of those who will ultimately be in potential customers, they get at least a guarantee
today. Create a proposal from a distance, without contact with those who will
consume is risking too much, because you can never know the preferences of
consumers without having had direct contact with them. However, when an
entrepreneur approaches the stage to capture potential consumers must interact
with them and his vision of the possibilities increase exponentially. The small
details are what make the final proposal, and must come directly from
prospective buyers.
The
evolution of the proposal must be analyzed in light of the results and
product acceptance in the market, so that corrections can also respond to a
real need and not just a personal quirk of promoter activity. Often analyzes
are inadequate because they come from a particular view, where only the
consumer response is measured and internal errors that originate at the base of
the production is not correct. It is very important to be self-critical, how to
get to the source of the problem and correct it without trauma and without blame,
but with the vision of improving the proposal and increase market
opportunities.
Measuring the
performance of a project is critical. In
proposing an activity is part of the basic expectations of an initial target that
is not always possible to achieve. Therefore, to what extent it has been achieved
or how much you have missed to reach a minimum return is essential. That
knowledge in the field gives the possibility to estimate the final cost, the
cost-benefit measure and determine if it is worth keeping alive the initiative or
is it better to change direction and seek new proposals. Not bad abandon an unprofitable
plan and find another, from the experience and market knowledge and management
skills that have been acquired with the first attempt. Nothing ever falls flat,
but the accumulation of experiences should increase the ability to analyze and
get more travel in the market itself.
You have
to create proposals that respond to consumer demand, not a product that attempts
to change existing habits, because although this is feasible, the path is much longer
and more dangerous, since the rejection of the first proposal may close doors
to new shares in the future.
image: @morguefile
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