The growth rate of a company or its social mass is
closely related to the quality of management, with its transparency and proactively.
The more that quality increases, the possibility of adding employees to the
corporate cause increase too, so the outer image improvement and increases
dividends. Therefore, steer well is an obligation if it is to achieve
excellence in the management of an initiative.
At this point we must make one thing clear: there is
a noticeable difference between projecting an idea and being able to direct it.
Or what is the same, the person who conceived the idea, is not always the best
placed to assume the leadership of the project. Having a great ability to
create does not entitle a person to be a good manager, as the latter relates directly
to the ability to communicate, the ability to convey concepts at all levels,
both internally and externally, and to incorporate the message in the derived
from these levels, whether they belong to the same company structure.
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On the other hand, corporate communication is
timeless, has no expiration date. Practicing at all times time’s proactive
communication is essential. So you cannot give up the transparency or empathy
with the areas before, during or after each stage change in the overall structure
of the proposal.
Second is to assess the scope of communication in
the future of the company. The more quality is grown in the course of communication,
more will the results improve, because it is the way to equitably involve all
actors in the evolutionary process. However, if the leadership lacks the
ability to manifest, conflicts are inevitable, because the people who make the
production network, will feel excluded from the decision of making and limit
their commitments to comply with the basics, which is insufficient for generate
profits.
At the time of undertaking a move, whatever kind it
is, communication is of vital magnitude. Imagine projecting a series of
personnel adjustments, and just before carrying it out, in the company begins
to circulate the rumor that it will be layoffs. The chaos of that talk may be
incalculable, because, out of nowhere, everyone feels jeopardized of his job,
which will cause nerve, so disqualifications and performance will drop
severely. For all this, it is crucial the quality of the communication, that must
be clear, and getting a timely and appropriate transmission by the
establishment.
On the other hand, the best way to verify the extent
of communication is to understand it. That is, you should never throw anything
without knowing how the receiver will react to the launch, and this can only be
reached by putting on the skin of the other party, the recipient. So is better to
understand the impact of a decision or a communication.
Finally, all parties must ascertain the official
communication channels, so that no one goes to ask his question in the wrong
window. If there are clear protocol procedures, and everyone assumes
conditions, the risks of a possible ambiguity or leakage of information, which
could end up diminishing skills or productivity, are eliminated.
In addition to identifying the ideal window, you
should know where to turn. It is natural that the management structure of a
company is not the whole world authorized to make decisions or take
responsiveness, so confuse skills can generate extremely hazardous responses,
staking corporate seriously.
image: @morguefile
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