The quality of the buyer

The opening of the enterprise market has led to an acceleration of the quality of the buyer, who now has enough information to keep track of a product, to narrow the field or the brand before deciding to purchase. Any consumer when it comes to the source of the product, usually carry enough information to guarantee knowledge of the features or functionality of acquisition.

This ease of access to information, mainly due to the expansion of social networks or the Internet, about the companies informed buyers, who are almost impossible to fool, so it is increasingly difficult to sell a product that does not fit the description that defines it.

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This reality has led many experts to say that in the company-customer interaction when a person goes in search of a product, all he does is formalize the transaction, since the actual purchase already made ​​earlier in the process previous research by visiting the various means at its disposal.

This has created a simpler for employers scenario, because it avoids investing so much time to convince his client, and moved to a more instructive environment because they need to know in depth the product, because the information consumer demand in the time of purchase, is related to the utility or functionality, technical data missing to complete the circle of knowledge of the article.

This implies that customers are well aware of the problem they need to fix what they are buying, so that their demands are much more specific, and if the employer does not realize what they are looking for, the consumer will have no qualms to go elsewhere in search of the preferred product.

This is another feature that identifies buyers today. There is no precipitation at the time of purchase, because the market offers an extraordinary variety of alternatives. Therefore, do not get what you are looking at a site does not mean going without it, and opens the possibility for further research to be done with that specific product that fulfills expectations purchased, or consistent better conditions.

Finally, it should be understood that not rush when buying does not mean that buyers have no rush to acquire the product. Consumers are looking to shorten the process, go directly to the place where they believe they will find what they seek. This peculiarity should always be considered, because it can help the employer to define the message for its customers, eliminating unnecessary frills and devoting more time to develop the appropriate information to help bridge the increasingly dynamic demand.

The modern entrepreneur needs special training to deal with highly informed buyers, so that the response is immediate and prospective clients avoid giving too many turns around the product and leave without consummating the purchase. A good strategy is to simplify the process, putting everything in sight for the buyer does not need much time to interpret the entire purchase procedure.

image: @morguefile

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